After conducting an extensive brand audit—resulting in a 73-page report—we worked alongside Gardner Design to transition the company that had previously been known as A Box 4 U into the newly rebranded RedGuard. The PR portion of the new identity rollout included an unveiling event for the company’s 150+ employees at a local movie theatre where they were shown a video announcing the company’s new name. Following the event, all employees were give a commemorative keepsake and a three-dimensional kit mailed to all current customers, vendors and members of the media.
PR Specialist: Carrie Lindeman
Marketing Strategists: Carrie Lindeman, Craig Lindeman
Copywriter: Craig Lindeman
Art Director: Brian Wiens, Gardner Design
Video Director: Justin McClure
Video Production Company: Justin McClure Creative