This print ad was one in a series of ads proposed for Heart & Soul Hospice that utilized simple objects to convey the fact that the people the organization serves are more than just a case number or a medical file, they are someone who has played an important role in the lives of others. Other visuals earmarked for the campaign included half of a “best friends” necklace, a “World’s Greatest Grandma” pillow and a “King of the Grill” apron.
Copywriter/Creative Director: Craig Lindeman
Designer: Craig Lindeman