Strategy Archives | Lindeman Collective | Marketing & Advertising Agency in Wichita, Kansas

How to: Analyze your brand and position yourself for long-term marketing success

An army is bushwhacking its way through a dense tropical forest when one of the soldiers decides to climb to the top of a nearby tree to get a better lay of the land. From his perch high above the forest floor, he quickly realizes that they’re heading in the wrong direction. When he calls out to alert his fellow soldiers they angrily shout back, “shut up, we’re making progress!” At some point (whether we’ve… Read More

By Craig Lindeman | On April 30, 2021 | 0 Comments

Analysis, brand analysis, branding, communication, communication audit, marketing research, research, SWOT

Five marketing exercises you can do during the pandemic

Unless you’re an essential worker (and if you are, we want to extend our heartfelt thanks), the COVID-19 pandemic probably has you stuck at home as you continue to shelter in place. As the days have become weeks and the weeks have become months, your inability to work while you simultaneously sit back and watch… Read More

By Craig Lindeman | On May 1, 2020 | 0 Comments

Coronavirus, COVID-19, goals, marketing, objectives, Pandemic, Shelter in Place, social media, strategies, strategy, SWOT, tactics, working from home

Brief thoughts on the importance of creative briefs

A couple of weeks ago, Carrie and I had the privilege of speaking to a communication class at our alma mater, Wichita State University. Normally, when we have given these presentations like this, they have basically just been a little dog and pony show where we have talked about what we do, showed a few… Read More

By Craig Lindeman | On October 30, 2019 | 0 Comments

account manag, advertising, communication, creative brief, creativity, marketing, strategy