Public Relations

Man searching for marketing support on a laptop computer

Advertising agency, boutique marketing firm or freelancer, which one is right for you?

Whether you’re looking for a new logo, a mass-media campaign or a strategic plan, there is no shortage of options when it comes to finding someone to help you with your marketing. The problem is knowing exactly which one is right for you. Over the course of our careers, we’ve had the opportunity to gain… Read More
By Craig Lindeman  |   On October 17, 2018  |   0 Comments
advertising, Big advertising agency, copywriting, Design boutique, Freelancer, graphic design, marketing, public relations, small advertising agency, strategy, Versus, vs
Old-time cash register

How much does a (marketing plan, news release, logo, brochure …) cost?

In our last post, we laid out our case for project-based billing and why we felt that (at least most of the time) charging a flat hourly rate didn’t work in your best interest—or ours. Hopefully that post was able to answer at least some of the potential questions you might have about working with us,… Read More
By Craig Lindeman  |   On February 27, 2018  |   0 Comments
advertising, budget, commercial, communication audit, cost, fees, marketing, Marketing plan, news release, public relations, radio, SWOT, TV
Customer Service

Pickles, pantsuits and puke: the power of customer service

As marketers, we’re always on the lookout for that one special thing that separates a client’s product or service from that of its competition. We throw around terms like “unique selling proposition” and “point of differentiation,” but whatever you call it, the more competitors that enter the marketplace, the harder and harder it is to… Read More
By Craig Lindeman  |   On August 31, 2017  |   0 Comments
Bob Farrell, Checca Lodge & Spa, customer, customer service, differentiation, marketing, Nordstrom, unique selling proposition, usp