Marketing Archives | Page 2 of 3 | Lindeman Collective | Marketing & Advertising Agency in Wichita, Kansas

How much does a (marketing plan, news release, logo, brochure …) cost?

In our last post, we laid out our case for project-based billing and why we felt that (at least most of the time) charging a flat hourly rate didn’t work in your best interest—or ours. Hopefully that post was able to answer at least some of the potential questions you might have about working with us,… Read More

By Craig Lindeman | On February 27, 2018 | 0 Comments

advertising, budget, commercial, communication audit, cost, fees, marketing, Marketing plan, news release, public relations, radio, SWOT, TV

Why we don’t bill by the hour

Anyone who has worked with me for any amount of time has probably heard me say “people don’t want three-quarter-inch drill bits, they want three-quarter-inch holes.” It’s a personal mantra that I can’t actually take personal credit for (I read it somewhere years ago and it was seared into my brain). I love it and… Read More

By Craig Lindeman | On February 6, 2018 | 0 Comments

advertising, billing, communications, hourly, marketing, project-based billing, public relations, rate

Five marketing books to read (or re-read) in 2018

Whether it’s making it to that 6 a.m. Zumba class or cutting themselves off after the first glass of wine, people all over the world recently made New Year’s resolutions they hope will result in a new and improved version of themselves in 2018. While we’ve never been real big on making resolutions, this year… Read More

By Craig Lindeman | On January 9, 2018 | 0 Comments

books, branding, buzzmarketing, inbound, marketing, new year's, public relations, reading, resolutions

Spreading the gift of inbound marketing

Around this time of the year, simply mentioning that you work in marketing (or worse yet, advertising) just might find you on the wrong end of a swift punch to the face. After all, for months now, advertisers all across the country have been assaulting consumers with a barrage of glossy newspaper inserts, unwanted catalogs… Read More

By Craig Lindeman | On December 6, 2017 | 0 Comments

advertising, brand loyalty, branding, christmas, content marketing, inbound marketing, interruption, marketing

The five biggest reasons you should invest in video content

Thanks to the rise of online video content it’s getting harder and harder to differentiate between your Facebook news feed and YouTube. From piano-playing cats to senate confirmation hearings, video dominates every aspect of our online lives. If you’re in marketing, or own your own business, and are wondering if video is right for you,… Read More

By Craig Lindeman | On November 16, 2017 | 0 Comments

Content, Email marketing, Facebook, Facebook Live, Filmora, Google, iMovie, In-bound, marketing, SEO, Video

Wu and I: How a mascot became my marketing muse

Hanging in a corner of our basement is a small wooden plaque with an even smaller piece of blonde, highly varnished wood glued to its face. The wood, an original section of Henry Levitt Arena’s hardwood floor (home to Wichita State University basketball from 1954 to 2003) is topped off by a brushed, bronze-ish plate… Read More

By Craig Lindeman | On October 17, 2017 | 2 Comments

athletic marketing, athletics, Facebook, goshockers, guerrilla marketing, marketing, mascot, non-traditional marketing, Shockers, social media, Twitter, wheat, wichita, Wichita State University, Wu, WuShock

To boost—or not to boost—your Facebook posts

Marketing’s free ride on Facebook is over. Gone are the days when savvy marketers could simply set up a page, publish some content and sit back and wait for the engagement to begin. Nowadays, between a massive influx of content and Facebook’s ongoing mission to provide its users with the best, most-relevant news feed possible… Read More

By Craig Lindeman | On September 26, 2017 | 0 Comments

ad manager, advertising, audience, boost, branding, engagement, Facebook, marketing, media, organic, page, post, power editor, social media, target

Rebuilding a brand—one flag at a time

The world we live in is based on results. For every action, there is almost always an expectation of some sort of a return on investment. Oftentimes, success or failure is determined in a matter of weeks, days or even minutes. That’s what makes branding so frustrating. Building a good one, solid enough to grow… Read More

By Craig Lindeman | On September 11, 2017 | 0 Comments

branding, bravely onward, fidelity bank, flag, greater wichita partnership, marketing, patrick hanlon, Primal Branding, rebranding, strategy, the chung report, the wichita eagle, visit wichita, wichita, wichita regional chamber of commerce

Pickles, pantsuits and puke: the power of customer service

As marketers, we’re always on the lookout for that one special thing that separates a client’s product or service from that of its competition. We throw around terms like “unique selling proposition” and “point of differentiation,” but whatever you call it, the more competitors that enter the marketplace, the harder and harder it is to… Read More

By Craig Lindeman | On August 31, 2017 | 0 Comments

Bob Farrell, Checca Lodge & Spa, customer, customer service, differentiation, marketing, Nordstrom, unique selling proposition, usp

The King is dead, long live the King

It started last night. Single file, tens of thousands of mourners—some from halfway around the world—have solemnly passed through an iconic set of iron, music-note-embellished gates to light a candle and pay their respects to a man who died exactly 40 years ago today. The mass vigil is the cornerstone of an annual, week-long event… Read More

By Craig Lindeman | On August 16, 2017 | 0 Comments

branding, Elvis, Elvis Presley, Graceland, Image, marketing, Primal Branding