Marketing Archives | Lindeman Collective | Marketing & Advertising Agency in Wichita, Kansas

How to: Analyze your brand and position yourself for long-term marketing success

An army is bushwhacking its way through a dense tropical forest when one of the soldiers decides to climb to the top of a nearby tree to get a better lay of the land. From his perch high above the forest floor, he quickly realizes that they’re heading in the wrong direction. When he calls… Read More

By Craig Lindeman | On April 30, 2021 | 0 Comments

Analysis, brand analysis, branding, communication, communication audit, marketing research, research, SWOT

“New” Pizza Hut logo rekindles old feelings

If you grew up in Wichita like we did, chances are Pizza Hut holds a special place in your heart. Originating here in 1958, Pizza Hut is more than just a global fast food goliath to us, it’s a part of our heritage and one of the first things any card-carrying Wichitan mentions to any… Read More

By Craig Lindeman | On January 22, 2020 | 1 Comments

branding, Logo, marketing, Pizza Hut

Brief thoughts on the importance of creative briefs

A couple of weeks ago, Carrie and I had the privilege of speaking to a communication class at our alma mater, Wichita State University. Normally, when we have given these presentations like this, they have basically just been a little dog and pony show where we have talked about what we do, showed a few… Read More

By Craig Lindeman | On October 30, 2019 | 0 Comments

account manag, advertising, communication, creative brief, creativity, marketing, strategy

Disneyland through the eyes of a marketer

It’s a place of awe and wonder. A place where make believe brings fantasies to life. A place where everything is just as it should be. It’s the “happiest place on earth” and I had avoided it my entire life … until last week. When a family vacation just happened to kick off in LA,… Read More

By Craig Lindeman | On July 24, 2019 | 9 Comments

branding, customer service, Disneyland, marketing, Mickey Mouse

Branding lessons from a McDonald’s bathroom

The golden arches. For nearly 60 years they’ve dotted our landscape, calling out to the world’s most hungry, budget-conscious carnivores. But go on a road trip and the site of those exact same arches looming on the horizon can represent the fulfillment of another—much more urgent—primal need (one where a #1 and a #2 don’t… Read More

By Craig Lindeman | On May 14, 2019 | 0 Comments

branding

New Year’s resolutions for the marketer in all of us

Whether you’re promoting your own business, selling a product or service or are just out there selling yourself to the world, you’re a marketer. Like all other facets of your day-to-day life, the beginning of a new year is the perfect time to assess your marketing habits and identify potential areas for improvement. The following… Read More

By Craig Lindeman | On January 4, 2019 | 0 Comments

advertising, communication, marketing, new year's, public relations, resolutions

Man searching for marketing support on a laptop computer

Advertising agency, boutique marketing firm or freelancer, which one is right for you?

Whether you’re looking for a new logo, a mass-media campaign or a strategic plan, there is no shortage of options when it comes to finding someone to help you with your marketing. The problem is knowing exactly which one is right for you. Over the course of our careers, we’ve had the opportunity to gain… Read More

By Craig Lindeman | On October 17, 2018 | 0 Comments

advertising, Big advertising agency, copywriting, Design boutique, Freelancer, graphic design, marketing, public relations, small advertising agency, strategy, Versus, vs

Seven of the most common challenges facing higher-education marketing

When you work within a given industry for over 15 years you see, experience and ultimately learn a lot. For me, my decade and a half (plus change) in higher-education marketing exposed me to not only the challenges and individual pitfalls facing my own institution but those of my competitors and fellow college and university… Read More

By Craig Lindeman | On August 21, 2018 | 0 Comments

admissions, advancement, branding, College, higher education, marketing, recruitment, University

Young employees in a casual work environment

How your company’s culture affects your brand and seven things you can do to improve it

What you’re about to read will probably fly in the face of virtually every modern marketing axiom you’ve come to know and love, but we think it needs to be said. You may be spending too much time thinking about your customers. Sacrilege, right? Well, before you go burning us in effigy, hear us out…. Read More

By Craig Lindeman | On May 15, 2018 | 0 Comments

branding, chevron, company culture, Google, hiring, internal communication, management, marketing, southwest airlines

Five reasons we’ve been able to work together and stay married … so far.

When we were just starting out, we knew there were two things that set us apart from other marketing and communication firms: 1) we offered more experience and a wider range of services than most people expected from just two individuals and 2) we’re married. Deep down, we always knew that the first point was… Read More

By Craig Lindeman | On March 29, 2018 | 0 Comments

branding, communications, couple, marketing, married, small business, tips, working relationships