Inbound Marketing

Man searching for marketing support on a laptop computer

Advertising agency, boutique marketing firm or freelancer, which one is right for you?

Whether you’re looking for a new logo, a mass-media campaign or a strategic plan, there is no shortage of options when it comes to finding someone to help you with your marketing. The problem is knowing exactly which one is right for you. Over the course of our careers, we’ve had the opportunity to gain… Read More
By Craig Lindeman  |   On October 17, 2018  |   0 Comments
advertising, Big advertising agency, copywriting, Design boutique, Freelancer, graphic design, marketing, public relations, small advertising agency, strategy, Versus, vs
Old-time cash register

How much does a (marketing plan, news release, logo, brochure …) cost?

In our last post, we laid out our case for project-based billing and why we felt that (at least most of the time) charging a flat hourly rate didn’t work in your best interest—or ours. Hopefully that post was able to answer at least some of the potential questions you might have about working with us,… Read More
By Craig Lindeman  |   On February 27, 2018  |   0 Comments
advertising, budget, commercial, communication audit, cost, fees, marketing, Marketing plan, news release, public relations, radio, SWOT, TV
Open book with glasses

Five marketing books to read (or re-read) in 2018

Whether it’s making it to that 6 a.m. Zumba class or cutting themselves off after the first glass of wine, people all over the world recently made New Year’s resolutions they hope will result in a new and improved version of themselves in 2018. While we’ve never been real big on making resolutions, this year… Read More
By Craig Lindeman  |   On January 9, 2018  |   0 Comments
books, branding, buzzmarketing, inbound, marketing, new year's, public relations, reading, resolutions

Spreading the gift of inbound marketing

Around this time of the year, simply mentioning that you work in marketing (or worse yet, advertising) just might find you on the wrong end of a swift punch to the face. After all, for months now, advertisers all across the country have been assaulting consumers with a barrage of glossy newspaper inserts, unwanted catalogs… Read More
By Craig Lindeman  |   On December 6, 2017  |   0 Comments
advertising, brand loyalty, branding, christmas, content marketing, inbound marketing, interruption, marketing

The five biggest reasons you should invest in video content

Thanks to the rise of online video content it’s getting harder and harder to differentiate between your Facebook news feed and YouTube. From piano-playing cats to senate confirmation hearings, video dominates every aspect of our online lives. If you’re in marketing, or own your own business, and are wondering if video is right for you,… Read More
By Craig Lindeman  |   On November 16, 2017  |   0 Comments
Content, Email marketing, Facebook, Facebook Live, Filmora, Google, iMovie, In-bound, marketing, SEO, Video