Blog | Lindeman Collective | Marketing & Advertising Agency in Wichita, Kansas

Spreading the gift of inbound marketing

Around this time of the year, simply mentioning that you work in marketing (or worse yet, advertising) just might find you on the wrong end of a swift punch to the face. After all, for months now, advertisers all across the country have been assaulting consumers with a barrage of glossy newspaper inserts, unwanted catalogs… Read More

By Craig Lindeman | On December 6, 2017 | 0 Comments

advertising, brand loyalty, branding, christmas, content marketing, inbound marketing, interruption, marketing

The five biggest reasons you should invest in video content

Thanks to the rise of online video content it’s getting harder and harder to differentiate between your Facebook news feed and YouTube. From piano-playing cats to senate confirmation hearings, video dominates every aspect of our online lives. If you’re in marketing, or own your own business, and are wondering if video is right for you,… Read More

By Craig Lindeman | On November 16, 2017 | 0 Comments

Content, Email marketing, Facebook, Facebook Live, Filmora, Google, iMovie, In-bound, marketing, SEO, Video

Wu and I: How a mascot became my marketing muse

Hanging in a corner of our basement is a small wooden plaque with an even smaller piece of blonde, highly varnished wood glued to its face. The wood, an original section of Henry Levitt Arena’s hardwood floor (home to Wichita State University basketball from 1954 to 2003) is topped off by a brushed, bronze-ish plate… Read More

By Craig Lindeman | On October 17, 2017 | 2 Comments

athletic marketing, athletics, Facebook, goshockers, guerrilla marketing, marketing, mascot, non-traditional marketing, Shockers, social media, Twitter, wheat, wichita, Wichita State University, Wu, WuShock

To boost—or not to boost—your Facebook posts

Marketing’s free ride on Facebook is over. Gone are the days when savvy marketers could simply set up a page, publish some content and sit back and wait for the engagement to begin. Nowadays, between a massive influx of content and Facebook’s ongoing mission to provide its users with the best, most-relevant news feed possible… Read More

By Craig Lindeman | On September 26, 2017 | 0 Comments

ad manager, advertising, audience, boost, branding, engagement, Facebook, marketing, media, organic, page, post, power editor, social media, target

Rebuilding a brand—one flag at a time

The world we live in is based on results. For every action, there is almost always an expectation of some sort of a return on investment. Oftentimes, success or failure is determined in a matter of weeks, days or even minutes. That’s what makes branding so frustrating. Building a good one, solid enough to grow… Read More

By Craig Lindeman | On September 11, 2017 | 0 Comments

branding, bravely onward, fidelity bank, flag, greater wichita partnership, marketing, patrick hanlon, Primal Branding, rebranding, strategy, the chung report, the wichita eagle, visit wichita, wichita, wichita regional chamber of commerce

Pickles, pantsuits and puke: the power of customer service

As marketers, we’re always on the lookout for that one special thing that separates a client’s product or service from that of its competition. We throw around terms like “unique selling proposition” and “point of differentiation,” but whatever you call it, the more competitors that enter the marketplace, the harder and harder it is to… Read More

By Craig Lindeman | On August 31, 2017 | 0 Comments

Bob Farrell, Checca Lodge & Spa, customer, customer service, differentiation, marketing, Nordstrom, unique selling proposition, usp

The King is dead, long live the King

It started last night. Single file, tens of thousands of mourners—some from halfway around the world—have solemnly passed through an iconic set of iron, music-note-embellished gates to light a candle and pay their respects to a man who died exactly 40 years ago today. The mass vigil is the cornerstone of an annual, week-long event… Read More

By Craig Lindeman | On August 16, 2017 | 0 Comments

branding, Elvis, Elvis Presley, Graceland, Image, marketing, Primal Branding

Strategies vs. tactics: The battle to not look stupid

In the first installment of our two-part post aimed at clarifying some of the confusion surrounding the common components of a marketing plan, (Goals, Objectives, Strategies and Tactics—GOST) we took an in-depth look at goals and objectives. In this post, we move deeper into the plan to define the more specific/actionable areas of strategies and… Read More

By Craig Lindeman | On August 7, 2017 | 0 Comments

audience, communication, consultant, definition, goals, GOST, marketing, Marketing plan, objectives, strategy, tactics

Goal or objective? Do you know the difference?

It never fails. Virtually every time we sit down with a client—or even other marketers—to discuss the components of an upcoming marketing plan, there is some level of confusion as to what’s what. Even we get confused sometimes. But as easy as it is to say, “it doesn’t really matter” or “they’re all interchangeable,” the… Read More

By Craig Lindeman | On July 24, 2017 | 0 Comments

communication, consultant, definition, goals, GOST, Marketing plan, objectives, public relations, strategies, strategy, tactics

Positioning statements made easy

I’m willing to bet that your company has a mission and a vision statement. You probably even have a list of core values or organizational goals. In fact, chances are pretty good that all of these statements are framed and hanging on a wall somewhere for all of the world to see. That’s great. But… Read More

By Craig Lindeman | On July 6, 2017 | 0 Comments

audience, benefit, business category, differentiating factor, marketing, positioning, positioning statement, target audience, usp