


New Year’s resolutions for the marketer in all of us
Whether you’re promoting your own business, selling a product or service or are just out there selling yourself to the world, you’re a marketer. Like all other facets of your day-to-day life, the beginning of a new year is the perfect time to assess your marketing habits and identify potential areas for improvement. The following… Read More
Advertising agency, boutique marketing firm or freelancer, which one is right for you?
Whether you’re looking for a new logo, a mass-media campaign or a strategic plan, there is no shortage of options when it comes to finding someone to help you with your marketing. The problem is knowing exactly which one is right for you. Over the course of our careers, we’ve had the opportunity to gain… Read More
Seven of the most common challenges facing higher-education marketing
When you work within a given industry for over 15 years you see, experience and ultimately learn a lot. For me, my decade and a half (plus change) in higher-education marketing exposed me to not only the challenges and individual pitfalls facing my own institution but those of my competitors and fellow college and university… Read More
The working-from-home parent’s summer survival guide
Like most parents, we greet each summer with a combination of excitement and trepidation. While we’re excited about all of the fun and new adventures awaiting us as a family, we’re always a little stressed about exactly how we’re going to balance our kids’ new, “fluid” schedules with our need to make a living. Add… Read More
How your company’s culture affects your brand and seven things you can do to improve it
What you’re about to read will probably fly in the face of virtually every modern marketing axiom you’ve come to know and love, but we think it needs to be said. You may be spending too much time thinking about your customers. Sacrilege, right? Well, before you go burning us in effigy, hear us out…. Read More
Five reasons we’ve been able to work together and stay married … so far.
When we were just starting out, we knew there were two things that set us apart from other marketing and communication firms: 1) we offered more experience and a wider range of services than most people expected from just two individuals and 2) we’re married. Deep down, we always knew that the first point was… Read More
How much does a (marketing plan, news release, logo, brochure …) cost?
In our last post, we laid out our case for project-based billing and why we felt that (at least most of the time) charging a flat hourly rate didn’t work in your best interest—or ours. Hopefully that post was able to answer at least some of the potential questions you might have about working with us,… Read More
Why we don’t bill by the hour
Anyone who has worked with me for any amount of time has probably heard me say “people don’t want three-quarter-inch drill bits, they want three-quarter-inch holes.” It’s a personal mantra that I can’t actually take personal credit for (I read it somewhere years ago and it was seared into my brain). I love it and… Read More