Blog | Lindeman Collective | Marketing & Advertising Agency in Wichita, Kansas

Muhammad Ali and Bob Dylan from Apple's "Think Different" campaign

What makes Apple’s “Think Different” the GOAT of advertising campaigns

The GOAT. Lately, it seems you can’t walk by a water cooler, scan the local radio dial or scroll through YouTube without hearing a passionate debate over which athlete should be given the title as the greatest of all time. Lebron or Michael? Brady or Montana? Ruth or Mays? No matter what the sport, it’s… Read More

By Craig Lindeman | On February 27, 2019 | 0 Comments

1984, advertising, Apple, Campaign, chiat/day, commercial, GOAT, Mac, marketing, Steve Jobs, Think Different, TV

New Year’s resolutions for the marketer in all of us

Whether you’re promoting your own business, selling a product or service or are just out there selling yourself to the world, you’re a marketer. Like all other facets of your day-to-day life, the beginning of a new year is the perfect time to assess your marketing habits and identify potential areas for improvement. The following… Read More

By Craig Lindeman | On January 4, 2019 | 0 Comments

advertising, communication, marketing, new year's, public relations, resolutions

Man searching for marketing support on a laptop computer

Advertising agency, boutique marketing firm or freelancer, which one is right for you?

Whether you’re looking for a new logo, a mass-media campaign or a strategic plan, there is no shortage of options when it comes to finding someone to help you with your marketing. The problem is knowing exactly which one is right for you. Over the course of our careers, we’ve had the opportunity to gain… Read More

By Craig Lindeman | On October 17, 2018 | 0 Comments

advertising, Big advertising agency, copywriting, Design boutique, Freelancer, graphic design, marketing, public relations, small advertising agency, strategy, Versus, vs

Seven of the most common challenges facing higher-education marketing

When you work within a given industry for over 15 years you see, experience and ultimately learn a lot. For me, my decade and a half (plus change) in higher-education marketing exposed me to not only the challenges and individual pitfalls facing my own institution but those of my competitors and fellow college and university… Read More

By Craig Lindeman | On August 21, 2018 | 0 Comments

admissions, advancement, branding, College, higher education, marketing, recruitment, University

The working-from-home parent’s summer survival guide

Like most parents, we greet each summer with a combination of excitement and trepidation. While we’re excited about all of the fun and new adventures awaiting us as a family, we’re always a little stressed about exactly how we’re going to balance our kids’ new, “fluid” schedules with our need to make a living. Add… Read More

By Craig Lindeman | On July 3, 2018 | 0 Comments

branding, communication, kids, marketing, public relations, self employed, summer, working from home

Young employees in a casual work environment

How your company’s culture affects your brand and seven things you can do to improve it

What you’re about to read will probably fly in the face of virtually every modern marketing axiom you’ve come to know and love, but we think it needs to be said. You may be spending too much time thinking about your customers. Sacrilege, right? Well, before you go burning us in effigy, hear us out…. Read More

By Craig Lindeman | On May 15, 2018 | 0 Comments

branding, chevron, company culture, Google, hiring, internal communication, management, marketing, southwest airlines

Five reasons we’ve been able to work together and stay married … so far.

When we were just starting out, we knew there were two things that set us apart from other marketing and communication firms: 1) we offered more experience and a wider range of services than most people expected from just two individuals and 2) we’re married. Deep down, we always knew that the first point was… Read More

By Craig Lindeman | On March 29, 2018 | 0 Comments

branding, communications, couple, marketing, married, small business, tips, working relationships

How much does a (marketing plan, news release, logo, brochure …) cost?

In our last post, we laid out our case for project-based billing and why we felt that (at least most of the time) charging a flat hourly rate didn’t work in your best interest—or ours. Hopefully that post was able to answer at least some of the potential questions you might have about working with us,… Read More

By Craig Lindeman | On February 27, 2018 | 0 Comments

advertising, budget, commercial, communication audit, cost, fees, marketing, Marketing plan, news release, public relations, radio, SWOT, TV

Why we don’t bill by the hour

Anyone who has worked with me for any amount of time has probably heard me say “people don’t want three-quarter-inch drill bits, they want three-quarter-inch holes.” It’s a personal mantra that I can’t actually take personal credit for (I read it somewhere years ago and it was seared into my brain). I love it and… Read More

By Craig Lindeman | On February 6, 2018 | 0 Comments

advertising, billing, communications, hourly, marketing, project-based billing, public relations, rate

Five marketing books to read (or re-read) in 2018

Whether it’s making it to that 6 a.m. Zumba class or cutting themselves off after the first glass of wine, people all over the world recently made New Year’s resolutions they hope will result in a new and improved version of themselves in 2018. While we’ve never been real big on making resolutions, this year… Read More

By Craig Lindeman | On January 9, 2018 | 0 Comments

books, branding, buzzmarketing, inbound, marketing, new year's, public relations, reading, resolutions