Green image with a pie chart and bar graph

How to: Analyze your brand and position yourself for long-term marketing success

An army is bushwhacking its way through a dense tropical forest when one of the soldiers decides to climb to the top of a nearby tree to get a better lay of the land. From his perch high above the forest floor, he quickly realizes that they’re heading in the wrong direction. When he calls out to alert his fellow soldiers they angrily shout back, “shut up, we’re making progress!”  At some point (whether we’ve… Read More
By Craig Lindeman  |   On April 30, 2021  |   0 Comments
Analysis, brand analysis, branding, communication, communication audit, marketing research, research, SWOT

How to: Get it on screen

We’ve always been big believers in the power of video—in fact, way back in 2017, we even wrote an entire blog post explaining why we thought putting a little money aside for video production was a smart investment for anyone looking to market themselves online. Three years later, it’s now more true than ever before…. Read More
By Craig Lindeman  |   On November 20, 2020  |   0 Comments
advertising, marketing, Video editing, Video production
Microphone

How to: Get it on the radio

Over the years we’ve been fortunate to have produced more radio spots than we can count. I say fortunate, because for us, working in radio has always given us the opportunity to stretch ourselves creatively while collaborating with a host of really fun, really talented people. While the radio itself may no longer hold a… Read More
By Craig Lindeman  |   On August 19, 2020  |   0 Comments
advertising, commercial, copywriting, production, radio, script, voice talent, voiceover
Printed materials with Pantone swatches

How to: Get it printed

As our world becomes more and more digital, producing anything even remotely tangible has become a bit of a foreign idea. So, what do you do when that thing you’ve created simply can’t be uploaded, emailed or posted? You have to go old school. Print. The problem is, when it comes to putting ink on… Read More
By Craig Lindeman  |   On June 24, 2020  |   0 Comments
CMYK, graphic design, InDesign, Printing

Five marketing exercises you can do during the pandemic

Unless you’re an essential worker (and if you are, we want to extend our heartfelt thanks), the COVID-19 pandemic probably has you stuck at home as you continue to shelter in place.  As the days have become weeks and the weeks have become months, your inability to work while you simultaneously sit back and watch… Read More
By Craig Lindeman  |   On May 1, 2020  |   0 Comments
Coronavirus, COVID-19, goals, marketing, objectives, Pandemic, Shelter in Place, social media, strategies, strategy, SWOT, tactics, working from home
Disneyland sign

Disneyland through the eyes of a marketer

It’s a place of awe and wonder. A place where make believe brings fantasies to life. A place where everything is just as it should be.  It’s the “happiest place on earth” and I had avoided it my entire life … until last week.  When a family vacation just happened to kick off in LA,… Read More
By Craig Lindeman  |   On July 24, 2019  |   9 Comments
branding, customer service, Disneyland, marketing, Mickey Mouse

Branding lessons from a McDonald’s bathroom

The golden arches. For nearly 60 years they’ve dotted our landscape, calling out to the world’s most hungry, budget-conscious carnivores. But go on a road trip and the site of those exact same arches looming on the horizon can represent the fulfillment of another—much more urgent—primal need (one where a #1 and a #2 don’t… Read More
By Craig Lindeman  |   On May 14, 2019  |   0 Comments
branding
Man with stick on "my name is" name tag

How to … name a business, product or service

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Juliet Capulet, “Romeo and Juliet” (II, ii, 1-2) Juliet, Juliet, Juliet … poor, naive Juliet. As much as she may have truly believed that names didn’t really matter, in the end, it was a name (two… Read More
By Craig Lindeman  |   On April 25, 2019  |   0 Comments
brand development, branding, business name, marketing, naming, product name, service name