Wu and I: How a mascot became my marketing muse
Hanging in a corner of our basement is a small wooden plaque with an even smaller piece of blonde, highly varnished wood glued to its face. The wood, an original section of Henry Levitt Arena’s hardwood floor (home to Wichita State University basketball from 1954 to 2003) is topped off by a brushed, bronze-ish plate… Read More
By Craig Lindeman | On October 17, 2017 | 2 Comments
By Craig Lindeman | 
On October 17, 2017 | 
2 Comments
athletic marketing, athletics, Facebook, goshockers, guerrilla marketing, marketing, mascot, non-traditional marketing, Shockers, social media, Twitter, wheat, wichita, Wichita State University, Wu, WuShock
athletic marketing, athletics, Facebook, goshockers, guerrilla marketing, marketing, mascot, non-traditional marketing, Shockers, social media, Twitter, wheat, wichita, Wichita State University, Wu, WuShock