Customer Service

Pickles, pantsuits and puke: the power of customer service

As marketers, we’re always on the lookout for that one special thing that separates a client’s product or service from that of its competition. We throw around terms like “unique selling proposition” and “point of differentiation,” but whatever you call it, the more competitors that enter the marketplace, the harder and harder it is to… Read More
By Craig Lindeman  |   On August 31, 2017  |   0 Comments
Bob Farrell, Checca Lodge & Spa, customer, customer service, differentiation, marketing, Nordstrom, unique selling proposition, usp
Elvis

The King is dead, long live the King

It started last night. Single file, tens of thousands of mourners—some from halfway around the world—have solemnly passed through an iconic set of iron, music-note-embellished gates to light a candle and pay their respects to a man who died exactly 40 years ago today. The mass vigil is the cornerstone of an annual, week-long event… Read More
By Craig Lindeman  |   On August 16, 2017  |   0 Comments
branding, Elvis, Elvis Presley, Graceland, Image, marketing, Primal Branding
Strategies vs. tactics

Strategies vs. tactics: The battle to not look stupid

In the first installment of our two-part post aimed at clarifying some of the confusion surrounding the common components of a marketing plan, (Goals, Objectives, Strategies and Tactics—GOST) we took an in-depth look at goals and objectives. In this post, we move deeper into the plan to define the more specific/actionable areas of strategies and… Read More
By Craig Lindeman  |   On August 7, 2017  |   0 Comments
audience, communication, consultant, definition, goals, GOST, marketing, Marketing plan, objectives, strategy, tactics